Cherished Sports &
Life Skills Academy
We understand that not all children are academically inclined; every child has unique talents and strengths which should be developed and nurtured. Whilst some excel academically others do so in areas such as the arts or sports. This was the inspiration behind starting a Sports Academy in the Smutsville Community. Through our platform, children will have the opportunity to explore and develop their physical abilities, while also fostering a lifelong love of sports. Our primary objective is to provide a safe and supportive environment where children can explore their athletic abilities, build confidence, and develop valuable life skills.
We plan to do this through specialised training programs, professional coaching, and facilities, empowering young athletes to reach their full potential both on and off the field. Our goal is to create a community of driven and passionate athletes who are equipped with the skills they need to succeed in sports and in life, and become role models in their communities. To achieve this goal, we will partner with experienced coaches and trainers who have a passion for working with children and a commitment to promoting healthy and active lifestyles.
Our coaches will work closely with the young athletes to develop their technical skills, tactical knowledge, and physical abilities, while also emphasising the importance of teamwork, discipline, and sportsmanship. In addition to training young athletes, we also plan to offer training programs for adults who are interested in coaching, refereeing, grounds men, match officials, and other roles related to sports. By providing this training, we hope to create a sustainable pipeline of talent within the community, where individuals are equipped with the necessary skills and knowledge to support the development of young athletes.
Our programs will be open to all children from low-income households in the community, and we will work to ensure that no child is left behind due to financial constraints. By creating a safe and inclusive environment for young athletes to learn, grow, and thrive, we hope to inspire positive change in the community at large and foster a sense of community pride. We believe that access to sports programs can have a positive impact on a child’s physical, social, and emotional well-being, and can help them develop important life skills such as teamwork, leadership, and perseverance. To this end we will adopt a 3 pillar holistic approach, namely Physical Wellness, Emotional/Social Wellness and Nutritional Wellness.
Our long term goal is to offer a range of sporting programs, our initial focus however, will be football, and rugby and will include both genders. Our target market includes children aged between 6 and 16 years from low-income households in the greater Sedgefield area. We will offer scholarships and financial assistance to ensure that children who cannot afford the fees can still participate.We will use a range of marketing and outreach strategies to reach our target market, including social media, community events, and collaborations with schools and other organizations.
Our revenue model will be based on program fees, sponsorships, and donations. We will work to build long-term partnerships with the community, municipality, local businesses, community organizations and corporate and private donors to support our programs. In conclusion, the Cherished’s sports academy will provide underprivileged children with access to professional coaching and facilities, and will promote healthy and active lifestyles. We believe that programs such as this can have a positive impact on the lives of the children we serve and the communities in which they live.